Wellbred

OUR BUSINESS / CAPABILITIES

LINKING UPSTREAM AND DOWNSTREAM

From point of origin to point of sale, Wellbred can transport diverse commodities anywhere in the world. Our experience in commodity trading and established partnerships with upstream and downstream companies enable us to source commodities from the right place and deliver them to their destination on time.

Our customers rely on us for sourcing, transporting, storing, blending, and ensuring seamless transactions for their commodities. Wellbred has expanded its trading operations through a network of strategically located offices worldwide, providing us with the leverage needed to negotiate contracts effectively, hedge prices, and capitalize on arbitrage opportunities.

Wellbred’s capabilities embrace every aspect of global commodity trading.

SOURCING AND TRADING

At Wellbred, we excel at matching the right grade of commodity with the right buyer to ensure optimal trading outcomes. Our dedicated trading desks leverage advanced analytics to assess market needs, negotiate favorable long-term contracts, and secure the best terms for our clients.

Our strategic relationships with top producers and refiners allow us to manage risks effectively and execute deals that maximize returns. We meticulously oversee each trade, from initial sourcing to final delivery, ensuring that every transaction meets our high standards and aligns with client objectives.

Trade finance

Wellbred works closely with 25 banks in the MENA region, Europe, and Asia, maintaining a credit line portfolio of $400 million. Over the years, we have grown a portfolio that gives us well-established credibility and capital. We leverage these relationships to facilitate healthy trades while carefully managing risk.

Risk management

Global commodities trading has many inherent risks—and staying on top of these risks requires a comprehensive risk management protocol. At Wellbred, dedicated risk analysts employ a robust framework to identify, evaluate, and mitigate risks. We implement proactive measures to identify and manage risks involved in the global flow of commodities, such as those related to storage, mixing, transporting, and beyond. By anticipating and managing these risks, we ensure the uninterrupted flow of commodities by reducing costs, minimizing disruptions, and protecting investments.

Wellbred’s professionals analyze market risks to manage and supervise the use of financial derivatives and forward transactions, as well as to address any pricing concerns. We carefully examine and reduce all credit risks by ensuring demand for appropriate instruments and credit insurance. We invest in our Commodity Trading and Risk Management (CTRM) system, which keeps our infrastructure up-to-date and enhances transaction security and live reporting capabilities.

Logistics and supply chain efficiencies

Logistics and supply chain nodes and routes are the arteries of the global oil and gas industry. With numerous upstream and downstream stakeholders across the supply chain, achieving efficiencies relies heavily on established experience.

Wellbred’s multimodal logistics ensure seamless product carriage without bottlenecks. Specifically, managing product lifting and vessel movement is critical to ensuring last-mile delivery to the consumer.

Orchestrating a smoothly functioning supply chain is where Wellbred has earned its reputation. Our analysts stay ahead of the curve while executing contracts, and all our systems are fully integrated to account for every minute detail.

Storage and blending

The inherent nature of the commodities market involves demand-supply fluctuations and varied quality standards across the globe. Any disruption in production or supply can have global ramifications. A good trading partner can accommodate oversupply and fulfill demand spikes. This requires storage facilities capable of handling the product and ensuring availability across all demand curves.

Wellbred’s state-of-the-art storage facilities provide reliable support for clients. Our extensive network of terminals and strategic partnerships ensures we have the flexibility to handle diverse storage needs and respond to market shifts efficiently. Our dedicated ground workforce rigorously maintains product quality, aligning with the varied requirements of our clients and ensuring that we meet all demand curves effectively.

Quality and quantity control

Oil and gas commodity products travel long distances and require multimodal logistics. At every node and point in the network, it is crucial to ensure the quality and quantity of the product.

Wellbred’s specialized on-the-ground teams are equipped with the tools needed for effective checks and balances. Every parameter of the product is measured and logged to ensure customers receive the product as specified.

Technology architecture

Wellbred has committed significant investments in technologies that power its trading ecosystems. From the front desk to the trading desks, through to logistics and delivery, every operational event is automated and captured by our advanced technology architecture.

Every trading event generates data, which is continuously measured, analyzed, and reported to ensure that trading decisions are always up-to-date and as efficient as possible. Customers can rest assured that their contracts are processed accurately, and that their products are constantly tracked and monitored.