At Wellbred, we create pathways for the efficient delivery of energy to consumers worldwide. We achieve this by accounting for currency risks, supply and demand fluctuations, and shipping logistics—the full spectrum of commodity trading. We are also transitioning to cleaner energy trading models through innovative initiatives that harness the power of AI.
As a trading company headquartered in Singapore, with offices in the UAE, Switzerland, Saudi Arabia, and Nigeria, we are a lean and tightly managed team with decades of experience in commodities trading, including oil, naphtha, petrochemicals, and LPG.
Our presence across Europe, the Middle East, Southeast Asia, and Africa allows us to leverage opportunities, balance risks, and create value for all stakeholders. Under the leadership of the CEO and the MD Switzerland, both of whom have over
25 years of experience in the oil industry, the group has expanded its oil trading and petrochemical business and rapidly grown its market share.
Wellbred’s professionals understand the dynamics and global forces that impact commodities. Every trade is unique, and each shipping and trading experience is complex. Our decades of experience and deep expertise enable us to address these complexities and effectively support our clients.
It all started with one individual and his vision.
Mr Soh Eng Ann, a forward-thinking Singaporean maritime industry expert, was driven by his passion for innovation and deep understanding of the symbiotic relationship between shipping and trading to establish an oil trading company. Drawing on his expertise in vessel acquisition and brokerage, as well as his executive leadership experience over a four-decade career, he founded Wellbred Capital PTE. As a result, our company innovatively integrates shipping and trading in ways that are collaborative, efficient, and conducive to rapid growth.
To realize his ambitious vision, Mr. Soh brought on board Mr. Ghazi Abualsaud as CEO, an accomplished leader with deep expertise in oil trading. Having held senior positions with industry giants such as Aramco, Trafigura, and Mercuria, Mr. Abualsaud brings unparalleled experience in commodity trading, risk management, and market analysis.
Mr. Soh and Mr. Abualsaud are working together to redefine the energy trading landscape through innovation, collaboration, and a commitment to excellence, while driving sustainable growth and profitability.
It all started with one Individual and his vision.
Mr Soh Eng Ann, a forward-thinking Singaporean maritime industry expert, was driven by his passion for innovation and deep understanding of the symbiotic relationship between shipping and trading to establish an oil trading company. Drawing on his expertise in vessel acquisition and brokerage, as well as his executive leadership experience over a four-decade career, he founded Wellbred Capital PTE. As a result, our company innovatively integrates shipping and trading in ways that are collaborative, efficient, and conducive to rapid growth.
To realize his ambitious vision, Mr. Soh brought on board Mr. Ghazi Abualsaud as CEO, an accomplished leader with deep expertise in oil trading. Having held senior positions with industry giants such as Aramco, Trafigura, and Mercuria, Mr. Abualsaud brings unparalleled experience in commodity trading, risk management, and market analysis.
Mr. Soh and Mr. Abualsaud are working together to redefine the energy trading landscape through innovation, collaboration, and a commitment to excellence, while driving sustainable growth and profitability.
We are constantly looking toward a better future with limitless possibilities. Our people are the foundation of our organization, and we strive to achieve the highest level of service possible.
Our people are the driving force behind our success.
We believe that the entire Wellbred team contributes to our rapid growth as a company. Our established expertise, combined with the ongoing refinement of our skills in a collaborative office system, fuels our continued success.
We prioritize prompt, up-to-date, and reliable service for our trading partners in an ever-accelerating competitive market.
We embrace innovation and encourage bold thinking to drive progress and solve challenges. At Wellbred, creativity is the cornerstone of our approach, helping us pioneer new solutions and stay ahead in a dynamic market.
We own our actions and decisions, holding ourselves accountable to our commitments and stakeholders. At Wellbred, responsibility means delivering on promises, addressing challenges proactively, and ensuring our impact aligns with our values.
